TODD

Todd underwent a shift of positioning for is corporate identity, including new logo & brand colours, the shift to move Todd from an old school and conservative company centred around oil, gas and mining, to one that is still serious and strong, but forward thinking, progressive and diversified. A key element to support this evolved positioning, was illustration and icons that could communicate the future progressive path, as well as bring in further layers that shows depth and interest. I wanted to reflect the graphic nature of the new logo & offer flexibility of use in the future.

Todd world illustration to show how Todd works across energy business from creation to supply and use in homes.

Todd Sustainable world illustration to show the impacts and progress being made across Todd business in environmental, safety and sustainability issues. Illustrated as a transition plan, from today to tomorrow.

Individual spot illustrations to reflect previous performance highlights.

Set of bold simple icons for use at any size

New Todd logo that set the tone for the illustration style I developed

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