Sylvia Park

Loved collaborating with the team at Insight to bring the many key aspects of Sylvia Park to life! The goal was to celebrate the precinct as a vibrant destination where people live, work, shop, and spend time together. The Sylvia Park brand palette and core briefing notes from the client made a great base to create a dynamic illustration that captures that shared energy and a true sense of place.

The initial brief outlined key storylines, required elements - including a rough client sketch (always handy), and a preliminary style direction. After refining the composition and exploring style options through a series of conceptual sketches, we settled on the final design direction & illustration

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