Love to Ride

Global flexibility… I was thrilled to have been contacted again to develop a fresh new look for Love to Ride's upcoming global campaigns, the brief was fairly open with the one caveat that they need to feel ‘local’ but be able to be used anywhere, well 2 caveats and show people enjoying themselves :) For this job I was tasked with designing the posters, social media & web banners, so with this in mind I developed the illustration concept with the flexibility to be reworked to suit the different compositions, while still retaining its distinctive look. The chosen approach is bold, distinctive and engaging, with dynamic lines and fresh bold brand colours reflecting the day from sunrise to sunset.